Abstract: A method and system of marketing an agricultural input via electronic communications obtains retailer information and product information associated with a corresponding retailer. Available programs (e.g., financial incentive programs) are established for the retailer based on at least one of the retailer information and product information. An agricultural input is selected and marketed to a filtered prospect list based upon one or more of the following indicators: estimated current purchase data for the agricultural input for a particular corresponding prospect, current crop risk analysis for a particular corresponding prospect, and a crop identifier for a particular corresponding prospect. The selected agricultural input is associated with one or more of the available programs.