Abstract: A retainer for toilet articles or the like includes a housing having front, back and side walls mutually defining a cavity, the back housing wall being adapted for mounting on a vertical building wall, and the front wall having at least two horizontally-spaced openings therein communicating with the cavity. A plurality of reel devices each having an elongated, flexible element wound thereon are mounted in the cavity, the flexible elements respectively extending outwardly through the front wall openings and having means thereon for securing toilet articles thereto. The reel devices are adapted to pay-out and reel-in the flexible elements, respectively, so that each flexible element may be payed-out responsive to application of manual pulling force on the respective toilet article so as to permit use thereof, and thereafter reeled-in so as to suspend the article from the housing front wall in a storage position.