Abstract: A machine from which a customer can selectably purchase or rent a videocassette or return a previously rented videocassette. The machine comprises a videocassette storage device for storing a plurality of videocassettes in discrete, identifiable locations. A customer identification device, receives information about the customer. A mode selection device enable the customer to select among a vend mode, a rent mode and a return mode, and a videocassette selection device enable the customer to select a desired videocassette to be vended or rented. A customer access device is provided for dispensing the selected videocassette to the customer in the vend and rent modes and receiving the videocassette from the customer in the return mode. A videocassette identification device receives information representative of the identity of the videocassette being returned in the return mode.