Abstract: A patch applicator for easy application of a transdermal patch is disclosed, wherein the applicator is especially suitable for a small transdermal patch of size 20 cm.sup.2 or less. The patch applicator includes a rigid release liner and a flexible transdermal patch releasably attached to the release liner. The release liner has a first and second poritons separated by a slit, and pulltabs affixed to the portions. The pulltabs can extend beyond an end margin of the transdermal patch, and preferably extend outwardly at an acute angle for use, so that a patch user may easily grasp the pulltabs and remove a first portion of the release liner from the patch. The patch is then applied to the skin or mucosa, followed by removal of the second portion and final application of the patch. The patch applicator reduces loss in manufacturing yield, and especially benefits the elderly population.