Abstract: A felt mat having a pictorial image on the fibers thereof, which image is formed from sublimating disperse dyes. An X-cut is formed in the center of the mat to enable the mat to be placed on a phonograph turntable, with the spindle passing through the X-cut. As optional features, the mat is coated with an antistatic agent and has strobe markings on the surface thereof. The strobe markings are also formed from sublimating disperse dyes. The mat can be sold separately or can be packaged with a phonograph record. If packaged with the phonograph record, the mat will be visible in the package, and can contain a photograph of the recording artist and his name or the title of the record or album.