Abstract: A first document may be requested and received from a server device. Based on the first document, a web page may be rendered for display. The rendered web page may include a set of selectable items, each corresponding to a respective type of web page content. The set of selectable items may be defined in a user profile of a user associated with the client device. It may be determined that a scroll position of the rendered web page has a particular characteristic. Perhaps in response to determining that the scroll position of the rendered web page has the particular characteristic, one of the selectable items may be selected. A second document may be requested and received from the server device. The second document may be associated with the selected item. Based on the first document and the second document, the web page may be re-rendered for display.