Abstract: The apparatus of the present invention is a customized non-rotatable decorative displaying image mechanism wheel assembly. The wheel assembly comprises a wheel mount supportable by of the wheel of a vehicle. A protective cover is affixed to the wheel mount to form a housing with an interior cavity therein. The display holder can be transparent or translucent with any image, logo, emblem, insignia or hologram covering affixed thereto. A display holder and member is positioned behind the protective covering within the cavity of the housing. The display holder is bolted with predefined weighted members and ball bearings such that the display holder and member remain stationary during within the interior cavity as the vehicle's wheel turns. Alternatively, predefined weighted members may not be used for certain design, since shaft members may stabilize image. The display member can be illuminated by a light source which is powered by an electromechanical power source utilizing the Faraday Effect.