Abstract: The present invention concerns a device for protecting the shoes of a driver of a motor vehicle. The device includes a protective cover which prevents abrasive rubbing action against the heel of a shoe as it rests on a vehicle's floor and which prevents moisture on the floor from reaching the shoe. The cover includes an inner layer made of soft non-abrasive material such as flannel and an outer layer of water impervious material. An applicator comprising two pairs of spring-biased tongs is used to place and secure the cover about a shoe heel.