Abstract: A method for promoting products of a plurality of advertisers, wherein a questionnaire is provided typically as a supplement for circulation with a journal or newspaper, the questionaire containing a number of questions at least some of which require a level of knowledge beyond that of an expected target audience. The questionnaire contains a link to a source of information providing clues as to the answers to the questions and being interspersed with information about the advertisers and their products. A targeted reader answers the questions, prompted by the allure of a large cash reward if he or she answers all the questions correctly. In order to do, however, the reader must access the source of information so as to obtain the necessary clues. In perusing the information, he is exposed to and digests detailed advertising blurb about each advertiser.