Abstract: An odorizer or freshener article for use in odorizing and freshening drawers, closets, cabinets, rooms and the like comprises a rod made of a gathered web or filamentary tow material in which a fragrance is embedded or injected in liquid or powder form or in a breakable fragrance-containing capsule and about which a sheet material is overwrapped. An anti-static additive may be incorporated into the rod for use in a clothes dryer. The components of the article are especially designed to be fabricated using conventional cigarette filter making and cigarette packaging machinery.