Abstract: A method, system and apparatus for graphically managing the development of a dynamic call router. In this regard, a graphical tool for creating a dynamic call router can include a language model engine such as a natural language understanding language model engine, a call routing object coupled to the language model engine and referencing a call route termination object in a canvas, and a call flow palette having one or more call flow elements configured for arrangement in the canvas. The graphical tool further can include at least one statement represented graphically in the canvas.