Abstract: A new and improved toy doll apparatus includes a base assembly and a simulated human doll assembly supported by the base assembly. The doll assembly includes feet assemblies supported by the base assembly. A torso assembly is supported by the feet assemblies and the base assembly. Arm/hand assemblies are supported by the torso assembly, and a head assembly is supported by the torso assembly. The head assembly includes pierced cars. Boots are supported by the feet assemblies. The boots include storage compartments adapted for storing a comb and a brush. An earring storage assembly is supported by an arm/hand assembly. The earring storage assembly includes an earring support base unit and a plurality of apertures for receiving earrings. Fingers on the arm/hand assemblies are adapted to be coated with finger nail polish. An apron is adapted to be supported by the torso assembly, and hook assemblies are supported by the apron for storing necklaces and/or bracelets. A mirror is supported by the torso assembly.