Abstract: A system and method for operating a customer loyalty program including a computer system accessible on-line by various institutions participating in the customer loyalty program. The computer system includes a data-processing facility for processing inter alia, information relating to participating customers and their loyalty accounts, and information relating to participating institutions. The computer system further includes a storage facility for storing a database of participating customers' information, as well as other relevant information. The system also includes a facility for managing the transfer of relevant information from participating customers and institutions, and for managing the maintenance of the database information stored in the storage facility, including the application of discounted rates of interest to selected financial instruments.