Abstract: A system comprising: at least one hardware processor; and a non-transitory computer-readable storage medium having stored thereon program code, the program code executable by the at least one hardware processor to: receive, by a processor, data associated with an interaction between a customer and an agent in a contact center, automatically analyze, by the processor, said data to identify one or more topics associated with a content of said interaction, automatically associate, by the processor, one or more questions from a dataset of questions with each of said identified topics, automatically construct, by the processor, a questionnaire comprising said associated questions, and output said questionnaire to said customer.