Abstract: Various embodiments of fishing lures, decoy devices and the like are disclosed for trapping, snaring, catching or attracting fish, game or the like in their natural environment. The lure or decoy device includes a body portion with a holographic image formed on or applied to the body means to make the lure or decoy more life-like and attractive to the fish or game in its natural environment. The lure can be of various configurations including planar, three-dimensional or with offset surfaces to which the holographic image is applied. The holographic image can be formed as a multiplexed image or by means of other holographic variations to further enhance its life-like appearance. A light source can also be employed to similarly enhance the life-like appearance of the holographic image.