Abstract: An elongated article is wrapped by forming thereon a winding of a strip of a flexible wrapping material (12) which has a first face (13) carrying first and second portions (13a, 13b) of a coating of an adhesive substance of a per se known kind which without the application of heat adheres strongly only to itself, the second face (15) being free from such adhesive substance, and by turning over a longitudinal edge portion of the strip which includes said first portion (13a) of the coating, as the strip is wound around the article, so as to bring it into face-to-face with the second portion (13b) of the coating on a previously formed turn of the winding.