Abstract: A virtual polling system allows a dial testing style of polling to occur at multiple locations and to include more respondents than a traditional dial test. In one embodiment, the system is implemented using an application component that can be run on multiple mobile or other devices and a server component that collects information from the mobile devices to provide relevant data analysis. The system provides an application that each potential respondent can run on the respondent's device of choice. The application displays a virtual dial, slider, or other user interface control that allows the respondent to indicate positive or negative sentiment, or any other response range designed by the pollster. The respondent can move the slider in real time while watching an event to indicate the respondent's impression of the event. The server component collects response information from each device and performs analysis requested by the pollster.