Abstract: A weight forward spinning lure for spin casting, drift fishing, or trolling, having a weighted body section comprising a keeled head portion and a scoop portion. The keeled head portion is fashioned to receive the scoop portion at an angle whereby the scoop portion, in association with the keel head portion, provides stability and enables the lure to follow a generally horizontal path as the lure travels through water. A deep dive with a minimum amount of line out to approximate the use of a downrigger is obtainable through selection of size of scoop and weight of keeled head.