Abstract: A moveable animated display device for displaying a plurality of images with a pressure plate carrier, a pressure plate retained in relation to the pressure plate carrier, a plurality of coded images, a plurality of shutter elements slidably retained in relation to the plurality of coded images, and at least one biasing formation, such as a crease, in the pressure plate for inducing a biasing of the pressure plate toward the pressure plate carrier. The display device can have the pressure plate slidably retained relative to the pressure plate carrier, and the biasing formation can be parallel or orthogonal to a path of travel of the pressure plate in relation to the pressure plate carrier. The display device can comprise a card wherein a pivoting of a cover member relative to a base member induces animation as an animation layer slides in relation to the pressure plate.