Abstract: A bait activator for fishing lines having a DC motor, batteries and programmable controlling circuitry within a water tight house. The motor shaft is attached to the line leader causing it to rotate in both directions, alternatively. The housing may be allowed to float or it may be sunk, depending on the type of fishing the user is engaged in. The shaft of the motor is insulated from the line leader it is driving to prevent damage or electric leakage. The circuitry is programmed to cause a rotational movement on the bait that imitates that of life bait.