Abstract: A method comprising: (a) sending a signal from a first to a second application, specifying a request initiated by a first user for a predetermined action to be performed by the second application, the first signal including at least a conversation identification recognized by the first application as identifying a communication session between a group of users; (b) once the second application has performed the action, receiving back a second signal at the first application from the second application, comprising an asset provided by the second application as a result of the predetermined action, or a link to this asset, and further comprising a return of the conversation identification; and (c) based on the returned conversation identification, providing the asset or the link to the asset to one or more other users in the group via said communication session conducted through the first application.