Abstract: The pull-type searching system provides an effective and efficient way to navigate deals and assist the user in identifying a deal for selection. The pull-type searching system further enables identification of one or more alternative deals to present to the user when no deals are identified for the selected search criteria. The pull-type searching system includes a method and apparatus. The method includes communicating ordered selectable search criteria, the search criteria including one or more categories, subcategories and deal types based on a user profile or available deals, or redemption goals. The method further includes receiving a selection from the search criteria and searching a deals database for results associated with the selection. Further, the method includes communicating the results associated with the selection, one or more alternative categories, or one or more alternative deals. A similar apparatus is provided.