Abstract: A user interacts with content received from a remote server; content (e.g. feeds from social networking sites, advertisements) is received over a wireless network at a mobile telephone, which then automatically displays a specific item of the content on the mobile telephone, without the user explicitly requesting the display of that specific item of content. In response to the user selecting or highlighting the displayed specific item of content, the mobile telephone lists multiple options that, if individually selected, each initiate an associated action that corresponds to a particular way of responding to or interacting with the specific item of content.

Abstract: A mobile telephone obtains (or is supplied) advertising content from a remote server and locally stores that advertising content. The advertising content is then automatically shown in association with a running, in use (e.g. in foreground) application that generates a screen that an end-user interacts with (‘an end-user application’). The content is shown ‘automatically’ in the sense that the advertising content is displayed without the end-user explicitly requesting any specific item of content, (although he may opt-in to the general approach of having advertising content displayed on his mobile telephone). The telephone itself determines which adverts etc. it should display, depending on which application is currently being used (i.e. is currently displayed on screen).

Abstract: A mobile telephone obtains (or is supplied) advertising content from a remote server and locally stores that advertising content. The advertising content is then automatically shown in association with a running, in use (e.g. in foreground) application that generates a screen that an end-user interacts with (‘an end-user application’). The content is shown ‘automatically’ in the sense that the advertising content is displayed without the end-user explicitly requesting any specific item of content, (although he may opt-in to the general approach of having advertising content displayed on his mobile telephone). The telephone itself determines which adverts etc. it should display, depending on which application is currently being used (i.e.

Abstract: A user interacts with content received from a remote server; content (e.g. feeds from social networking sites, advertisements) is received over a wireless network at a mobile telephone, which then automatically displays a specific item of the content on the mobile telephone, without the user explicitly requesting the display of that specific item of content. In response to the user selecting or highlighting the displayed specific item of content, the mobile telephone lists multiple options that, if individually selected, each initiate an associated action that corresponds to a particular way of responding to or interacting with the specific item of content.

Abstract: A mobile telephone obtains (or is supplied) advertising content from a remote server and locally stores that advertising content. The advertising content is then automatically shown in association with a running, in use (e.g. in foreground) application that generates a screen that an end-user interacts with (‘an end-user application’). The content is shown ‘automatically’ in the sense that the advertising content is displayed without the end-user explicitly requesting any specific item of content, (although he may opt-in to the general approach of having advertising content displayed on his mobile telephone). The telephone itself determines which adverts etc. it should display, depending on which application is currently being used (i.e. is currently displayed on screen).

Abstract: A user interacts with content received from a remote server; content (e.g. feeds from social networking sites, advertisements) is received over a wireless network at a mobile telephone, which then automatically displays a specific item of the content on the mobile telephone, without the user explicitly requesting the display of that specific item of content. In response to the user selecting or highlighting the displayed specific item of content, the mobile telephone lists multiple options that, if individually selected, each initiate an associated action that corresponds to a particular way of responding to or interacting with the specific item of content.

Abstract: A computerized system and method of providing targeting metrics is provided in which a computer performs the steps of: providing a plurality of assigned groups; receiving information sufficient to categorize a plurality of individuals into the plurality of assigned groups; and receiving demographic, social, interest and behavioral information regarding the plurality of individuals. The computer analyzes the demographic, social, interest and behavioral information about the individuals in each of the plurality of assigned groups, and for each assigned group, extracts from the demographic, social, interest, and behavioral information common traits and behaviors of the individuals in said each assigned group. For each group, the computer determines targeting metrics based on the common traits and behaviors identified for said each assigned group.

Abstract: A mobile telephone can be configured to interact with external services by using a client application on the telephone that interacts with several external services via an intermediary server. The server sends, to the mobile telephone, configuration information to enable or disable defined sets of functionality in the application, the configuration information depending on and appropriate to the particular external service selected on the mobile telephone and being sent automatically to the mobile telephone over-the-air. An implementation of the invention enables a single client application on the mobile telephone to automatically configure features on / off, and modify the terminology used in resources (such as menus, text strings, bitmap images, sounds, sonic effects etc.) depending on the external system or service that the client is connected to via the intermediary server.

Abstract: A mobile telephone obtains (or is supplied) advertising content from a remote server and locally stores that advertising content. The advertising content is then automatically shown in association with a running, in use (e.g. in foreground) application that generates a screen that an end-user interacts with (‘an end-user application’). The content is shown ‘automatically’ in the sense that the advertising content is displayed without the end-user explicitly requesting any specific item of content, (although he may opt-in to the general approach of having advertising content displayed on his mobile telephone). The telephone itself determines which adverts etc. it should display, depending on which application is currently being used (i.e. is currently displayed on screen).

Abstract: A user interacts with content received from a remote server; content (e.g. feeds from social networking sites, advertisements) is received over a wireless network at a mobile telephone, which then automatically displays a specific item of the content on the mobile telephone, without the user explicitly requesting the display of that specific item of content. In response to the user selecting or highlighting the displayed specific item of content, the mobile telephone lists multiple options that, if individually selected, each initiate an associated action that corresponds to a particular way of responding to or interacting with the specific item of content.

Abstract: A mobile telephone can be configured to interact with external services by using a client application on the telephone that interacts with several external services via an intermediary server. The server sends, to the mobile telephone, configuration information to enable or disable defined sets of functionality in the application, the configuration information depending on and appropriate to the particular external service selected on the mobile telephone and being sent automatically to the mobile telephone over-the-air. An implementation of the invention enables a single client application on the mobile telephone to automatically configure features on/off, and modify the terminology used in resources (such as menus, text strings, bitmap images, sounds, sonic effects etc.) depending on the external system or service that the client is connected to via the intermediary server.