Patents by Inventor Russell K. Ketchum
Russell K. Ketchum has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20180225677Abstract: Among other things, a computer-implemented method for presenting an ad. The method includes receiving from an advertiser a predetermined level of online interest in a specified topic. The method further includes determining whether a current level of online interest meets or exceeds the predetermined level, and selectively presenting the ad based on the determination.Type: ApplicationFiled: March 26, 2018Publication date: August 9, 2018Inventors: Russell K. Ketchum, Eugen C. Nistor, James L. Wogullis, Ruth A. Doane, Mark Scheele, Neil C. Rhodes, Robert D. Gardner
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Patent number: 9082133Abstract: A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement.Type: GrantFiled: February 26, 2013Date of Patent: July 14, 2015Assignee: Google Inc.Inventors: John B. Park, Chad E. Steelberg, Ryan S. Steelberg, Russell K. Ketchum
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Patent number: 8918332Abstract: Systems, methods, and a user interface for automatically scheduling a media play is disclosed. The user can specify criteria for play of the media play, including times, stations, and/or external criteria such as a weather condition or the occurrence of an event. Information relevant to the entered criteria is received and assessed against the criteria to determine if the criteria are met. Responsive to the received information meeting the criteria for play of the media play, an accessor accesses the media play inventory and inserts the media play into a media feed.Type: GrantFiled: May 6, 2013Date of Patent: December 23, 2014Assignee: Google Inc.Inventors: Ryan S. Steelberg, Chad E. Steelberg, Scott Beauchamp, Russell K. Ketchum
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Publication number: 20130246180Abstract: Systems, methods, and a user interface for automatically scheduling a media play is disclosed. The user can specify criteria for play of the media play, including times, stations, and/or external criteria such as a weather condition or the occurrence of an event. Information relevant to the entered criteria is received and assessed against the criteria to determine if the criteria are met. Responsive to the received information meeting the criteria for play of the media play, an accessor accesses the media play inventory and inserts the media play into a media feed.Type: ApplicationFiled: May 6, 2013Publication date: September 19, 2013Inventors: Ryan S. Steelberg, Chad E. Steelberg, Scott Beauchamp, Russell K. Ketchum
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Publication number: 20130173379Abstract: A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement.Type: ApplicationFiled: February 26, 2013Publication date: July 4, 2013Inventors: John B. Park, Chad E. Steelberg, Ryan S. Steelberg, Russell K. Ketchum
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Patent number: 8386311Abstract: A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement.Type: GrantFiled: April 14, 2008Date of Patent: February 26, 2013Assignee: Google Inc.Inventors: John B. Park, Chad E. Steelberg, Ryan S. Steelberg, Russell K. Ketchum
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Patent number: 8117067Abstract: Various aspects can be implemented for achieving advertising campaign goals. One aspect can be a method that includes receiving an advertising goal for a broadcast advertising campaign, translating the advertising goal into one or more rules, and automatically calculating campaign settings based on the one or more rules. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.Type: GrantFiled: June 13, 2008Date of Patent: February 14, 2012Assignee: Google Inc.Inventor: Russell K. Ketchum
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Publication number: 20120011003Abstract: Among other things, techniques and systems are disclosed for reviewing ad campaigns prior to presentation by a publisher. Specifically, the techniques and systems enable a publisher to decline advertisement creatives (or individual ads) that the publisher finds objectionable or otherwise does not want to publish. A disclosed method includes receiving, from an advertiser, a plurality of ad campaigns each including a set of creatives and a schedule. The method further includes reviewing an ad campaign from the plurality of ad campaigns to identify an objectionable creative. Furthermore, the method includes identifying one or more instances of the objectionable creative in other ad campaigns from the plurality of ad campaigns based on the review of the ad campaign and before review the other ad campaigns.Type: ApplicationFiled: July 7, 2010Publication date: January 12, 2012Applicant: GOOGLE INC.Inventors: Russell K. Ketchum, Jagpreet S. Duggal
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Publication number: 20110225026Abstract: Various aspects can be implemented for a map-based interface for booking broadcast advertisements. One aspect can be a method that includes calculating an advertising campaign budget for each of one or more advertising markets based on campaigns settings including at least a target reach and a target frequency, and displaying the one or more advertising markets and the respective budgets on a map-based user interface. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.Type: ApplicationFiled: June 13, 2008Publication date: September 15, 2011Applicant: GOOGLE INC.Inventor: Russell K. Ketchum
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Publication number: 20110161162Abstract: Various aspects can be implemented for achieving advertising campaign goals. One aspect can be a method that includes receiving an advertising goal for a broadcast advertising campaign, translating the advertising goal into one or more rules, and automatically calculating campaign settings based on the one or more rules. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.Type: ApplicationFiled: June 13, 2008Publication date: June 30, 2011Applicant: GOOGLE INC.Inventor: Russell K. Ketchum
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Publication number: 20100198655Abstract: Among other things, a computer-implemented method for presenting an ad. The method includes receiving from an advertiser a predetermined level of online interest in a specified topic. The method further includes determining whether a current level of online interest meets or exceeds the predetermined level, and selectively presenting the ad based on the determination.Type: ApplicationFiled: February 4, 2009Publication date: August 5, 2010Applicant: Google Inc.Inventors: Russell K. Ketchum, Eugene C. Nistor, James L. Wogulis, Ruth A. Doane, Mark Scheele, Neil C. Rhodes, Robert D. Gardner
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Publication number: 20090313120Abstract: Various aspects can be implemented for automated booking of advertising campaigns. One aspect can be a method that includes receiving information relating to a broadcast advertising campaign such as a marketing objective and a target audience, obtaining market data for one or more broadcasters in one or more broadcast advertising markets, and calculating campaign settings based on the marketing objective and a target audience. Another aspect includes calculating a minimum effective for one or more markets based on the campaign settings. Other implementations of these aspects include corresponding systems, apparatus, and computer program products.Type: ApplicationFiled: June 13, 2008Publication date: December 17, 2009Applicant: GOOGLE INC.Inventor: Russell K. Ketchum
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Publication number: 20090132346Abstract: Among other things, methods, computer program products, and systems can be used to modify a previously booked broadcast media ad campaign. For example, an previously booked broadcast media ad campaign can be modified by selecting one or more parameters from among multiple parameters associated with the previously booked broadcast media ad campaign. The selected one or more parameters are modified, and the modified one or more parameters are applied to the previously booked broadcast media ad campaign while the previously booked broadcast media ad campaign is still running.Type: ApplicationFiled: November 7, 2008Publication date: May 21, 2009Applicant: Google Inc.Inventors: Jagpreet S. Duggal, Davi K. Robison, Kristin K. Nagata, Robert D. Gardner, Alexandr Y. Smolyanov, Weizhao Wang, Russell K. Ketchum
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Publication number: 20090037267Abstract: Among other things, a computer-implemented method for customizing the distribution of advertising impressions includes generating a target number of advertising impressions for one or more advertising categories based, at least in part, on a non-uniform percentage distribution of advertising impressions for an advertising campaign, the percentage distribution corresponding to the one or more advertising categories. A determination is made on whether enough advertising inventory is available to fulfill the target number of advertising impressions. When a shortage of available inventory is detected in the one or more advertising categories, an actual number of advertising impressions for the one or more advertising categories is generated.Type: ApplicationFiled: August 1, 2007Publication date: February 5, 2009Inventors: Jagpreet S. Duggal, Russell K. Ketchum, Davi K. Robison, Robert D. Gardner, Alexandr Y. Smolyanov
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Publication number: 20080255904Abstract: A computer-implemented method for monitoring the effectiveness of advertisements broadcast is described. The method includes detecting that an advertisement has been aired by a broadcast station, monitoring a network for a duration subsequent to the airing of the advertisement for activity attributable to the airing of the advertisement, and developing a quantitative relationship between the activity and a number of listeners of the advertisement.Type: ApplicationFiled: April 14, 2008Publication date: October 16, 2008Applicant: GOOGLE INC.Inventors: John B. Park, Chad E. Steelberg, Ryan S. Steelberg, Russell K. Ketchum
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Publication number: 20080255686Abstract: Systems and methods for delivering audio content to listeners. In general, one aspect can be a method that includes receiving a request to download a podcast, and determining a targeted advertisement to be inserted into the podcast. The method also includes inserting the targeted advertisement into the podcast dynamically at a predetermined time. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.Type: ApplicationFiled: April 13, 2007Publication date: October 16, 2008Applicant: Google Inc.Inventors: William Irvin, Chad E. Steelberg, Ryan S. Steelberg, Russell K. Ketchum, John B. Park, Matt Chalawsky
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Publication number: 20080256109Abstract: Systems and methods for delivering podcast content dynamically in an automated podcast platform. In general, one aspect can be a method that includes receiving a request to download a podcast, and determining an item of audio content to be inserted into the podcast. The method also includes inserting the item of audio content into the podcast dynamically at a predetermined time. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.Type: ApplicationFiled: April 13, 2007Publication date: October 16, 2008Applicant: Google Inc.Inventors: William Irvin, Chad E. Steelberg, Ryan S. Steelberg, Russell K. Ketchum, John B. Park, Matt Chalawsky