Abstract: The present invention comprises reconfigurable aisle sign comprising a viewable face that includes a linguistic descriptor of a product available within or near a shopping aisle and a pictorial representation of a product available within or near the shopping aisle, where the viewable face is reconfigurable to modify at least one of the linguistic descriptor and the pictorial representation. The present invention also includes a method of selling advertising space that includes providing an aisle sign adapted to be displayed in a retail establishment, where the aisle sign includes reconfigurable elements adapted to provide information on products available within the retail establishment, and selling or leasing advertising space associated with the aisle sign, where the advertising space includes a first name-brand product advertisement utilizing at least one of a pictorial representation and a linguistic description specific to a first name-brand product.