Patents by Inventor Ruthie Brandman

Ruthie Brandman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHOD FOR MEASURING THE IMPACT OF ADVERTISING ON BRAND PERCEPTION
    Publication number: 20140337121
    Abstract: A method for measuring the impact of advertising on brand perception is provided. The method utilizes a computing device to compare the perception of a brand from respondents who have been exposed to an advertising campaign with a second group of respondents who have not been exposed to the advertising campaign and calculating the percentage of change in the perception of the brand, across all respondents as a result of exposure to the advertising campaign.
    Type: Application
    Filed: May 9, 2013
    Publication date: November 13, 2014
    Inventors: Maurice Brandman, Ruthie Brandman
  • METHOD FOR MEASURING THE IMPACT OF ADVERTISING ON BRAND PERCEPTION
    Publication number: 20090228338
    Abstract: A method for measuring the impact of advertising on brand perception is provided. The method utilizes a computing device to compare the perception of a brand from respondents who have been exposed to an advertising campaign with a second group of respondents who have not been exposed to the advertising campaign and calculating the percentage of change in the perception of the brand as a result of exposure to the advertising campaign.
    Type: Application
    Filed: March 5, 2009
    Publication date: September 10, 2009
    Inventors: Ruthie Brandman, Maurice Brandman