Abstract: Techniques to visual products using augmented reality are described. An apparatus may comprise an augmentation system having a pattern detector component operative to receive an image with a first virtual object representing a first real object, and determine a location parameter and a scale parameter for a second virtual object based on the first virtual object, an augmentation component operative to retrieve the second virtual object representing a second real object from a data store, and augment the first virtual object with the second virtual object based on the location parameter and the scale parameter to form an augmented object, and a rendering component operative to render the augmented object in the image with a scaled version of the second virtual object as indicated by the scale parameter at a location on the first virtual object as indicated by the location parameter. Other embodiments are described and claimed.