Abstract: A tool holder assembly to hold and orient punches in numerically controlled punch presses which utilize automatic tool changers. The holder positions and orients round and shaped standard insert punches to ensure proper alignment with mating dies during operation. The tool holder comprising a body and a base with indexing pins which provide secure and unique positioning of the insert punch. Application of this invention allows maximum tool life by ensuring proper tool orientation and reduces operation costs by allowing use of standard, low cost, insert punches.