Abstract: The present invention is a method and system for marketing by an affiliate of a retailer using electronic coupons. Data in the electronic coupon may include an affiliate ID, a consumer ID, and an offer to discount one or more products from the retailer. The electronic coupon is accessed by the retailer, either through a point-of-sale system in a store, by accessing information on a mobile device of the consumer, or online. A commission is applied by a processing system to products purchased during the transaction, but the affiliate is responsible to reimburse the retailer for the amount of any discount attributable to the coupon that would otherwise financially impact the retailer.