Abstract: A computerized system and method for providing event-driven routing to provide user assistance and marketing functions in an order entry system is provided. One or more user-initiated events capable of being recognized by the computer are defined, as are one or more application points. Each of the application points is associated with at least one of the user-initiated events. An action is assigned to each of the application points. The actions assigned to a particular application point are dynamically invoked upon initiation of the user-initiated event associated with that application point, so the user is provided with the action at a point during the placement of an order at which the action is needed.

Abstract: A computerized source searching system and method for the placement of an order for at least one offer via a terminal having a display is disclosed. The system includes system storage for storing offer information, and for storing electronic reproductions of offer sources corresponding to the offer information. The system includes source searching capabilities for locating an offer source, including a display for displaying electronic offer source images, a filtering mechanism for displaying electronic offer source images corresponding to entered source search criteria, and a selection mechanism for selecting one of the electronic offer source images displayed. One or more of the offers associated with the selected electronic offer source image can be located by displaying a segment of the electronic offer source image, and selecting one or more offers in that segment. A user can thereby locate an offer by searching through an electronic equivalent of the offer source used by the person placing the order.