Abstract: Systems and methods are provided for selecting and purchasing adventure packages on-line. The system includes a web site computer including a settlement module and a database configured to store indicia of a plurality of adventure packages from a plurality of outfitters, respectively; a user computer configured to interact with the web site computer through a network; and a settlement computer configured to interact with the web site computer through the network. The settlement module is configured to consummate the sale of a selected adventure package to the user in real time using the settlement computer as an intermediary. The indicia includes: i) an activity type comprising at least one of the attributes: hunting, fishing, and an interactive physical action; and ii) an attribute comprising at least one of: a specie, a license requirement, and a human physical requirement associated with the interactive physical action.