Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify sponsored media in a Document Object Model. An example method includes in response to initiation of a search for sponsored media in a first branch of a document object model for a webpage, initiating a first timer having a first search time period and a second timer having a second search time period, the first search time period and the second search time period overlap, the search to be terminated upon completion of traversing the first branch when the search reaches a document node that is at a root of the first branch, the first branch including a candidate node. The example method also includes in response to identifying the candidate node as sponsored media, parsing the sponsored media to generate monitoring information, and modifying a user agent setting to include a unique identifier.

Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to identify sponsored media in a Document Object Model. An example method includes determining if a first child node in a document object model is a sponsored media node, including to identify if the first child node is an element node, detecting if the first child node is of a valid element node type, and comparing the first child node to one or more geometric thresholds corresponding to the sponsored media node.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify sponsored media in a Document Object Model. An example method includes in response to initiation of a search for sponsored media in a first branch of a document object model for a webpage, initiating a first timer having a first search time period and a second timer having a second search time period, the first search time period and the second search time period overlap, the search to be terminated upon completion of traversing the first branch when the search reaches a document node that is at a root of the first branch, the first branch including a candidate node. The example method also includes in response to identifying the candidate node as sponsored media, parsing the sponsored media to generate monitoring information, and modifying a user agent setting to include a unique identifier.

Abstract: Methods, apparatus, systems and articles of manufacture to identify sponsored media in a Document Object Model. An example method includes in response to determining that a first node is not a candidate node, determining, via a processor, whether a child node of the first node is the candidate node based on determining that the child node has a characteristic common to sponsored media nodes, identifying, via the processor, the candidate node as sponsored media when dimensions of the candidate node match dimensions of replacement media, and modifying the document to cause the replacement media to be presented in place of the sponsored media during presentation of the document.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to identify sponsored media in a Document Object Model. An example method includes in response to determining that a first node is not a candidate node, determining, via a processor, whether a child node of the first node is the candidate node based on determining that the child node has a characteristic common to sponsored media nodes, identifying, via the processor, the candidate node as sponsored media when dimensions of the candidate node match dimensions of replacement media, and modifying the document to cause the replacement media to be presented in place of the sponsored media during presentation of the document.