Abstract: A message management server may receive selections, from a message publisher, to build a message series. The message series includes one or more messages and a live chat triggering condition. The message management server may generate a message series preview of the message series. The message series preview includes a simulation of a message in the message series. The message management server may receive a command from the message publisher to launch the message series. The message management server may transmit at least one of the messages in the message series to an end user. The message management server may determine that the live chat triggering condition is met. The message management server may launch a live chat based on the live chat triggering condition being met. The live chat connects the end user to a natural person agent.

Abstract: A server may receive from a software development kit (SDK) a channel identifier that represents an in-application communication channel of a software application that imports the SDK as part of the software application. In some cases, the software application is developed by a message publisher and the SDK is developed by the message management server. The server receives configuration data describing an in-application user interface (UI) element for display by the software application, the configuration data including a trigger condition for displaying the in-application UI element. The server transmits a message to the SDK via the in-application communication channel. The message includes the trigger condition from the configuration data for the in-application UI element. In response to the SDK determining that the trigger condition is satisfied, the server provides additional configuration data from the configuration data for the in-application UI element to the SDK.