Abstract: Systems and methods for influencing an Internet-based marketing campaign are provided. An introduction panel is sent to a plurality of N generation recipients. Each respective N generation recipient that uses the introduction panel to invite N+1 generation recipients is tracked. An invitation panel is sent to the N+1 generation recipients. Which respective N+1 generation recipients use the invitation panel to perform a defined campaign action is tracked. Each respective N generation recipient is credited with N+1 generation recipients that (i) were invited to the campaign by the N generation recipient and (ii) performs a campaign action. These steps are repeated for subsequent generations N. For each N generation recipient credited during these repeated steps, each ancestor recipient that invited (i) the respective N generation recipient or (ii) another ancestor of the respective N generation recipient to the campaign is also credited.

Abstract: Systems and methods for influencing an Internet-based marketing campaign are provided. An introduction panel is sent to a plurality of N generation recipients. Each respective N generation recipient that uses the introduction panel to invite N+1 generation recipients is tracked. An invitation panel is sent to the N+1 generation recipients. Which respective N+1 generation recipients use the invitation panel to perform a defined campaign action is tracked. Each respective N generation recipient is credited with N+1 generation recipients that (i) were invited to the campaign by the N generation recipient and (ii) performs a campaign action. These steps are repeated for subsequent generations N. For each N generation recipient credited during these repeated steps, each ancestor recipient that invited (i) the respective N generation recipient or (ii) another ancestor of the respective N generation recipient to the campaign is also credited.

Abstract: Systems and methods for optimizing viral marketing efforts are disclosed in which a trial a viral marketing trial program is presented to a user. The viral marketing trial program includes a user incentive as well as a plurality of user tasks that needs to be completed to receive the user incentive. One or more user reactions to the plurality of user tasks are monitored; user feedback in accordance with the one or more user reactions is collected, the user feedback is analyzed using one or more metrics and the viral marketing trial program is adjusted in accordance with the analyzed user feedback.

Abstract: A computer implemented method of improving the performance of a viral marketing program comprises exposing, via a computer network, a first offered incentive to a first plurality of users. A first consumer viral marketing action is to be completed to receive the first incentive. First data indicative of the first plurality of users' progress toward achieving the first action is collected thereby providing a likelihood of the first incentive obtaining an objective. A second incentive is exposed to a second plurality of users. A second consumer viral marketing action is to be completed to receive the second incentive. Second data indicative of the second plurality of users' progress toward achieving the second marketing action is collected thereby providing a likelihood of the second incentive obtaining the objective. The first and second data is compared using a metric to identify which incentive is more likely to obtain the objective.

Abstract: A computer implemented method of improving the performance of a viral marketing program comprises exposing, via a computer network, a first offered incentive to a first plurality of users. A first consumer viral marketing action is to be completed to receive the first incentive. First data indicative of the first plurality of users' progress toward achieving the first action is collected thereby providing a likelihood of the first incentive obtaining an objective. A second incentive is exposed to a second plurality of users. A second consumer viral marketing action is to be completed to receive the second incentive. Second data indicative of the second plurality of users' progress toward achieving the second marketing action is collected thereby providing a likelihood of the second incentive obtaining the objective. The first and second data is compared using a metric to identify which incentive is more likely to obtain the objective.

Abstract: A system and method for improving the performance of a viral marketing program develops a plurality of trials of a viral marketing program having a business objective with each trial having a plurality of attributes at least one of which differs from an attribute of the other of the plurality of trials, exposes a first plurality of users to a first trial and a second plurality of users to a second trial, collects data indicative of the users response to the trial to which they were exposed that is reflective of the likelihood of the trial obtaining the business objective, compares the data to identify a trial more likely to achieve the business objective than a non-identified trial and continues to utilize the identified trial in the viral marketing program while ceasing use of a non-identified trial.