Abstract: Techniques are described herein that are capable of providing a reactive digital personal assistant. A reactive digital assistant is a digital assistant that is capable of having a reaction. For instance, the reaction may be provided visually and/or audibly. The reaction may be specified by personal assistant logic on a device that provides the digital personal assistant, by an application on the device that communicates with the personal assistant logic, or by a Web service with which the application communicates. The personal assistant logic may retrieve media representation(s) that correspond to the reaction from a store on the device, or the application may retrieve the media representation(s) from the Web service. The personal assistant logic may notify the application of a status of the digital personal assistant once the media representation(s) are retrieved.