Abstract: Techniques for providing potential career paths based on a user's interests and incorporating real-time job market and educational information for that particular career path. A guidance service stores a plurality of jobs and their corresponding job-interest attributes. Then the guidance service obtains user-interest information from the user and automatically selects a plurality of jobs based on the user-interest information and the job-interest attribute values associated with the plurality of jobs. The guidance service then presents the user with the plurality of jobs and job market information and educational information associated with each of the plurality of jobs.

Abstract: The present invention provides a system where offers are placed on network accessible sites or delivered to consumers over a network. Placement data is used to obtain offers that share at least one category with placements of offers for consumers. Each offer has a placement value for placement. The offers are randomized by forming randomized placement values for the placement. These randomized placement values are calculated by adding a random factor ranging up to at least the value of the highest placement value to each of the offers' placement values. The offer with the highest randomized placement value is then placed for viewing, or receipt, by the consumer.