Abstract: An action selection facility for a website made up of pages is described. The facility receives requests, each identifying a requested page among the website's pages, and a requesting user for whom the request was generated. For each received request, the facility: (a) identifies actions presently available to the requesting user that can be performed using the website; (b) accesses a set of action determinant factors that relate to the request, and uses them to generate a score for each identified action; and (c) selects a proper subset of the identified actions based at least in part on the scores generated for them.

Abstract: An action selection facility for a website made up of pages is described. The facility receives requests, each identifying a requested page among the website's pages, and a requesting user for whom the request was generated. For each received request, the facility: (a) identifies actions presently available to the requesting user that can be performed using the website; (b) accesses a set of action determinant factors that relate to the request, and uses them to generate a score for each identified action; and (c) selects a proper subset of the identified actions based at least in part on the scores generated for them.