Abstract: Techniques for sharing content across groupings of users sharing a common topic of interest are provided. A subgroup of users from a plurality of users can be identified based on contextual information indicating the common topic of interest. The subgroup of users can access a common user interface generated with a media server that allows interaction between the subgroup of users. New media content can be automatically chosen in an intelligent manner based on user activity related to currently shared content, and other media content can also be chosen by, and confirmed by, individual users of the subgroup of users. New content can also be selected and displayed in response to threshold levels of user activity. The common user interface and automatic presentation of new content allows for an immersive experience across a plurality of platforms.