Abstract: The present invention enhances the internet search experience for buyers researching their next vehicle purchase using an internet search engine. Specifically, some embodiments allow for the optimization of online ad campaigns so that internet search results yield sponsored advertisements in particular relevance to search inquiries. In some cases, an ad campaign has one or more ad groups, each ad group associated with positive keywords and negative keywords, ad creative, and a dynamic landing page. The hierarchical structure of the ad campaigns allows the advertiser to funnel searches to the most relevant advertisements.