Abstract: A label applying system includes a conveyance path for moving an item in a conveyance direction, and a label applying arm, including a free end with an associated tamp pad, the label applying arm linearly movable toward the conveyance path for applying a label to the moving item on the conveyance path. A connection between the tamp pad and the label applying arm comprises at least one rubber damper between the tamp pad and the label applying arm for enabling pivot of the tamp pad and absorbing impact force when the tamp pad contacts the moving item to apply the label to the moving item.