Abstract: A friction testing machine and method for measuring friction characteristics between a test sample and a friction surface. The machine and method are particularly suited for measuring the coefficient of friction between a rubber specimen or a tread element and different friction surfaces at different sliding velocities, contact pressures and orientations. The machine includes a carriage, a friction surface, a motion device, a sample holder, a variable weight loading device, and a force measurement device. The motion device to cause relative movement between the carriage and the friction surface in forward and reverse directions and the sample holder holds a sample in frictional engagement with the friction surface during this forward and reverse movement. The variable weight loading device loads the sample holder so that a selected load can be applied to the sample in a direction normal to the friction surface.