Patents by Inventor S. Satishkumar

S. Satishkumar has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for selecting advertisements to minimize ad fatigue
    Patent number: 10546319
    Abstract: A method for selecting advertisements to embed in an online application, including detecting an access to the online application by a customer, determining, based on an impression tracker associated with the customer, and using an ad type selection model, an advertisement to embed in the online application. The advertisement is displayed to the user and the impression tracker associated with the customer is incremented. The method further includes receiving, from the user, a selection of the advertisement, storing a type of the advertisement and the value of the impression tracker as ad selection data, determining that the ad type selection model needs to be updated, and updating the ad type selection model based on the ad selection data to obtain an updated ad type selection model.
    Type: Grant
    Filed: May 31, 2013
    Date of Patent: January 28, 2020
    Assignee: Intuit Inc.
    Inventors: Houtao Deng, John A. Bocharov, S. Satishkumar, Sean Arnold Pudney, Jaspreet Singh