Abstract: A cable guide for a terminal crimping apparatus includes a guide member held between support plates in a clamped state such that one end of the guide member is turnably supported while the other end of the guide member is normally biased in the upward direction by the resilient force of a coil spring. A cable is inserted through a nozzle and a slit formed through the fore end part of a restricting piece. As an arm is turned, the nozzle and the restricting piece are displaced toward a cable guide together with the arm. Thus, the cable is displaced to an optimum cable feeding position relative to an applicator while slidably moving along the upper surface of the guide member. Since the plate-shaped guide member serves to properly guide the displacement of the cable, the terminal is always securely crimped and the cable is prevented from being undesirably deformed.