Abstract: Provided is a method for supporting production of a customized cosmetic product, the method including: an interface provision step of providing an interface for the production of the customized cosmetic product to a user terminal; a first decision-making step of determining a container design of the customized cosmetic product by collecting a first interaction value for a container design option of the customized cosmetic product through the interface; a second decision-making step of determining a label design of the customized cosmetic product by collecting a second interaction value for a label design option of the customized cosmetic product through the interface; and an order referral generation step of collecting a third interaction value for attribute information of a content of the customized cosmetic product through the interface, and generating an order referral for the production of the customized cosmetic product based on the collected first to third interaction values.

Abstract: An electronic device and method are provided. The electronic device includes a memory storing at least one instruction, and a processor configured to execute the at least one instruction to: obtain a target keyword and a purpose keyword from user input data; obtain a plurality of pieces of identification information on each of a plurality of purchase products based on the target keyword and the purpose keyword; and obtain a purchase product list by changing at least one piece of identification information among the plurality of pieces of identification information based on information related to a user.