Abstract: A system for recognition of authentic product is disclosed. The system includes a product tracking device affixed with a product which includes a first unique key generated using a light encryption technique, a second unique key to encrypt product information using a data encryption technique. A tracking device reader including a location tracking device to obtain a geographical location associated with movement of the product in one or more stages of supply chain process, a random key generator to generate a random key for mapping with the second unique key, to read the device identification number corresponding to the product, to encrypt the random key generated, the geographical location obtained, and the device identification number read corresponding to the product. An end-user computing device to scan the first unique key, to read product data encrypted within the first unique key, transmits the product data, verifies an authenticity of the product.