Abstract: Recommending commute options to a user based on a relevance of physical advertisements on the commute options to user's requirements includes capturing, by a computer, physical advertisements on possible commute options within a region, determining an item requirement of a user and correlating the captured physical advertisements on each possible commute option with the determined item requirement of the user, and determining a user's availability to look at the physical advertisements on each possible commute option between a starting point of a trip and a final point of the trip. A relevance score is then assigned to each of the captured physical advertisements on each possible commute option and the determined item requirement of the user, and based on the relevance score and the determined user's availability to look at the physical advertisements for each possible commute option, all possible commute options are sorted and communicated to a user device.