Abstract: A method for maximizing the number of users who receive an optimal number of ad impressions. The method may be implemented for a bidding agent or in connection with a system for augmenting ad placement data across bidding platforms that bid on ad opportunities in a real-time bidding ad exchange. The system is able to use tracking pixels in order to optimize bid placements. The system is intended to manage user ad placement so as to increase the number of placements received by individual users so that the campaign has an increased impact on eligible users and reduces the diluted exposures to users who receive less than optimal exposure.

Abstract: A method for maximizing the number of users who receive an optimal number of ad impressions. The method may be implemented for a bidding agent or in connection with a system for augmenting ad placement data across bidding platforms that bid on ad opportunities in a real-time bidding ad exchange. The system is able to use tracking pixels in order to optimize bid placements. The system is intended to manage user ad placement so as to increase the number of placements received by individual users so that the campaign has an increased impact on eligible users and reduces the diluted exposures to users who receive less than optimal exposure.

Abstract: A bid management system may review ad auction opportunity parameters including an identification of a source of the ad auction opportunity. The system may determine a correlation between the ad auction opportunity source and source targeting parameters for a campaign and using the determination to inform bid forming logic. The system may consider a correlation between ad opportunity source and media consumption in users where media consumption is known and use the correlation between source and consumption to inform bid forming logic. The ad opportunity source may be an identification of an app whose use generated the ad auction opportunity. The ad opportunity source may be an identification of web browsing activity that generated said auction opportunity.

Abstract: A system and method for adjusting bid forming in a real-time bidding advertisement auction system. The method may be implemented for a bidding agent or in connection with a campaign database specifying campaign objectives by segment and campaign duration.

Abstract: A system for augmenting ad placement data across bidding platforms that bid on ad opportunities in a real-time bidding ad exchange. The system can use tracking pixels in connection with a plurality of bidding platforms to optimize bid placements. A data augmenter in connection with a plurality of bidding platforms can facilitate coordination between bidding platforms such that the platforms optimize bidding strategy. The data augmenter may facilitate coordination in several ways. The data augmenter may aggregate data across all connected bidding platforms and distribute aggregated data to the bidding platforms. The data augmenter is also able to track the status of campaign benchmarks and other metrics based on received tracking pixel data and subsequently inform the bidding platforms or request or command that the bidding platforms change bidding behavior based on the status of the benchmark.