Abstract: Liquid crystal compounds of formula (I) are described, where formula (I) is given as R.sub.1 --A--(X.sub.m --(B).sub.n --R.sub.2 where A is selected from nathyl, flourinated naphthyl, brominated naphthyl, B is selected from phenyl, methylated phenyl, brominated phenyl, fluorinated phenyl, thiophene, pyrimidine and pyridine, R.sub.1 and R.sub.2 are independently selected from alkyl, alkoxy, alkynyl, thioalkyl, Br, CN, SCN, NCS, perfluoroalkyl, perfluoroalkoxy and hydrogen, X is selected from C.tbd.C, COO and C.tbd.C, m is 0 or 1, n is 0 or 1 where m is 1 and n is 0 where m is 0; provided that where A is naphthyl, n is 1 and m is 0 then B is selected from methylated phenyl, brominated phenyl, thiophene, pyrimidine and pyridine; and further provided that where A is naphthyl, X is C.tbd.C, m is 1 and n is 1, then B is selected from thiophene, pyrimidine and pyridine.

Abstract: Compounds of formula (I) where R is C.sub.1-15 alkyl, X is hydrogen, fluorine or chlorine, m and n are independently selected 1 or 0, W is C.sub.1-15 alkyl or alkoxy, CN or halogen, rings A and B Are independently selected from phenyl, laterally fluoro- or chloro- substituted phenyl, transcyclohexyl pyridyl, pyrimidyl or dioxanyl. Preferred embodiments have R=C.sub.3-8 and where W is alkyl or alkoxy then it is also preferable that W=C.sub.3-8. Where m=0, then preferably W=CN and where m=1, then preferably W=alkyl.