Abstract: A regulated intake apparatus for providing a means for a person to regulate a rate of intake of liquid such as water over an extended time period. The first regulated intake means (11) can include a first and second gauging means for use by the user depending on whether the bottle is the first of the day or the second of the day. The first gauging means includes a timing period being morning as identified by indicator (AM) at (31) and further including graduated markings (32) down the bottle. However those graduated markings are predetermined time intervals but are identified by hours in the morning which in this case are indicated as (8 AM) down to (12) Midday and to (1 PM). Due to the bottle (15) being substantially transparent, the level of the water remaining is clearly determinable. However instead of needing to undertake any calculations the first gauging means (31, 32) shows that by (8 AM) the volume from the top to this marking should have been consumed.