Abstract: This disclosure provides a method in a cellular telecommunications network, and a network node for performing the method, the cellular telecommunications network including a content store, and a User Equipment (UE) wherein the UE is identifiable in the cellular telecommunications network by an identifier having a form defined by a cellular telecommunications protocol, the method including receiving a content transaction request from an external node over a wireless connection, the content transaction request including a content store identifier for identifying the content store and further including a content identifier for identifying a content item, wherein the content store identifier has the form defined by the cellular telecommunications protocol for identifying the UE; and processing the content transaction request to perform a transaction with the identified content item in the identified content store.